Alaxan FR Launches Court of Inspiration In Bacolod

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PBA legends Ronnie Magsanoc, Jerry Codiñera, and Benjie “Papa Bear” Paras at the Courts of Inspiration launch in Bacolod City.

Last week, Lovingly Mama was privileged to be invited to the launching of the Alaxan FR Courts of Inspiration at Purok Talaba, Brgy. Singcang-Airport, Bacolod City. The event was graced by no less than PBA greats, namely Ronnie Magsanoc, Benjie Paras (whose screen name “Papa Bear” was being chanted by the people), and Jerry Codiñera. These guys were the hottest players when I was younger but it is only now that I have met them in person.

The inspiring stories of these PBA greats will always be remembered as they left their hand prints at the court. Pictured here with Singcang Airport Barangay Chairman Rosenie Distrito and representatives from Alaxan.

I really did not have a background about the Courts of Inspiration program of Alaxan FR but knowing about what it was, I was glad. Programs such as these are really inspiring the next generation to become a better version of the past, giving them a hope and a dream to aspire.

With the construction of basketball courts in different barangays all over the Philippines, Alaxan FR recognizes the resilient heart of Filipinos and lets them achieve more by enabling them to conquer body pain: “The Filipino courageous spirit and perseverance are some of the things Alaxan FR supports. However the strong heart of the Filipino to overcome challenges of life needs the strength of the body, and that’s where Alaxan FR comes in,” Assistant Brand Manager of Alaxan, Missy Cheah, said in a press release.

The professional players indulged the aspiring hoopsters in a basketball clinic.
Although she never really heard of them, Dindin gamely posed with the players for posterity.

The courts also serve as a beacon for people’s dreams: “We want to empower the people of the communities we reach out to work hard to achieve their dreams, and one way of achieving that is through the Filipino quality of the bayanihan spirit. Our Courts of Inspiration firmly believes in this Filipino quality and it is its reason for being,” she adds.

The courts are funded by Alaxan FR but are actually built by volunteers in the community–the people who will benefit most from having a new court. And during the launch, they usually fly in the legends of the PBA (which includes Alvin Patrimonio and Johnny Abarrientos) in order to inspire the youngsters to reach their dreams.

Magsanoc said in the interview that they aim to inspire the younger generation because of their simple stories. They worked hard, they suffered, and they endured until they have become successful in the pro-league.

Members of the media.

And indeed that afternoon was inspiring. The whole court and the surrounding areas were full of people wanting to catch a glimpse of the basketball superstars. And the young ones who were involved in the clinic were bright-eyed with awe that their idols are playing ball with them in the flesh.

It was such an inspiring afternoon and I am happy to be a part of it with my daughter.

A Background About Courts of Inspiration
Two years ago, Alaxan FR started the campaign to help build basketball courts around the country while providing relief against pain for the strong-willed potential basketball stars for the next generation.

In its first year, Courts of Inspiration were built in the Visayas and Mindanao regions. After pre-selecting the towns to build the basketball courts on, Alaxan FR provided the necessary construction materials while the local government mobilized the locals in constructing the play centers. On its second year, Alaxan FR added 10 more Courts of Inspiration in Luzon.

The construction of the courts usually take about three weeks, with the process including excavation, laying of the concrete, installation of the basketball rings and painting the court marks. Current Courts of Inspiration are located in Cebu, Cagayan De Oro, Tacloban, Zamboanga, Bacolod, Iloilo, Dumaguete, Butuan, Sarangani and Davao in the Visayas-Mindanao area. Luzon likewise also has ten courts in Nueva Ecija, Tarlac, Pangasinan, Batangas, Tuguegarao, Cauayan, Vigan, Laoag, Naga and Legaspi.

The Court of Inspiration does not stop with their construction. Alaxan FR has a vision, of constructing a Court of Inspiration for each major city nationwide in the years to come. With this, the company also hopes to continue discovering and developing basketball talents through this project.


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